Until a year or so ago, Publishers Weekly had a policy not to review self-published books. With the publishing industry shifting under their feet, however, management apparently decided (a) there was money to be made from self-publishing writers, and (b) there might be worthwhile books in the flood of self-published titles. The magazine therefore established a quarterly "PW Select DIY Announcements" supplement.
For $149, an author can buy a listing (a brief book description plus a brief bio) in the supplement. In addition, and for the price, you can send two copies of your book to PW's reviewer along with your book's unique selling proposition. The reviewer selects 25 books from the pile to review. There's no guarantee your book will be selected, nor if selected that the review will be positive. You're not buying a review; all you're guaranteed is a listing. Nevertheless I thought my book was worth the investment and two copies.
The supplement appears Monday, and while I have not seen it, the review of Getting Oriented: A Novel About Japan, is already online. You can check it out at
http://www.publishersweekly.com/978-1-4635-2528-6
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