The subtitle of Fairy-Tale Success is "A Guide to Entrepreneurial Magic." I don't know about the magic part, but it certainly is a lively, interesting, and practical guide for young women who are thinking of starting a business.
Arieff is "a PR, digital, and marketing communications professional."
Her co-author, Beverly West, is "an author, developmental editor and new
media producer." They use the Cinderella story as the scaffolding on
which they construct the book so chapters have titles like Reveal Your
Noble Roots (know who you are, what you like, how you want to live);
Wish Out Loud (vision statement, business plan); Make Practical Magic
(funding); Summon Your Fairy Godmothers (networking); Hear Ye, Hear Ye
(harnessing social media); Make a Grand Entrance (launching your brand);
Keep Your Eye on the Crown (staying focused); When the Clock Strikes
Twelve, Don't Panic (dealing with setbacks and obstacles); and If the
Glass Slipper Fits, Wear It (enjoying success).
book is written for young women. Indeed, sampling their own recipe the
authors quote their own vision statement: "We want to write and publish a
book that raises awareness about the opportunities for young women to
become entrepreneurs in today's economy. We want to create a platform
for young entrepreneurs to connect and engage with each other both on-
and off-line...." All their inspirational examples and interviews—and
there are several dozen—are from young women who have had or are having
Every chapter follows the same
pattern: a chunk of the original fairy tale, a discussion of how it
relates to the chapter's material, interviews and anecdotes from young
women, quotes from well-known businesspeople, and the chapter's
concluding principles. I found the advice solid. In Chapter 8, for
example, dealing with setbacks, Arieff and West write: "Don't speculate.
No matter how sure you are about something, don't suggest that you know
things that you may not. The worst way to respond to a crisis is to
create another one based on false information that you are presenting as
truth. So know the facts and don't stray from then. Don't assume, or
imagine, or believe, or guess, or wish. Only say things that you
objectively know to be true, once you've gathered the facts and checked
them twice." Good advice for all of us at all times.
was also struck by a "Words of Wisdom from Fairy Godparents," these from
Virginia Romerty, CEO of IBM: "I learned to always take on things I'd
never done before. Growth and comfort do not coexist."
only quibble is with the throwaway line about SCORE in the "Resources"
section: "If you find yourself in need of mentoring from en entrepreneur
who's already been through it all, SCORE can help you find a mentor."
In fact, SCORE's counselors can and will do far more to help a
prospective entrepreneur develop business, financial, and marketing
plans. SCORE is an affiliate of the Small Business Administration, and
its services are free.
Nevertheless, if you know a high school or college student who is leaning in toward business, Fairy-Tale Success can be thought-provoking, inspiring, and useful.